Tasteful Privacy Policy
We built Tasteful for your household—not for an ad profile. Here is exactly what we collect, why, and what you can do about it.
Read this first
The full policy is below. These points are the honest version—no legal fog. Pricing: tasteful.to/pricing. Usage rules: Terms of Service.
Your food library is yours
Meals, restaurants, recipes, photos, and preferences are content you choose to save—not a profile we sell to advertisers.
No ad networks. No tracking SDKs.
We do not sell your personal information or plug in third-party behavioral advertising as of this policy’s effective date.
Sign in to sync—hosted in the US
When you use an account, we sync through Supabase. Our project’s primary region is AWS US West (Northern California, us-west-1).
Permissions are optional
Location, photos, microphone, and passkeys are only for features you use. Face ID / Touch ID gate passkeys on device; biometric data never leaves your device.
Households are intentional
One subscription covers one household (up to six registered people). Members you invite can see shared planning data. Only share with people you trust.
Billing stays minimal
Apple processes payments. We store subscription status and transaction identifiers to enable cloud sync—not to sell your data or run ads.
You can ask us anytime
Email support@tasteful.to for access, correction, export help, or account deletion. Self-service tools are rolling out in the app.
Disagree with this policy? Please don't use Tasteful. Questions? support@tasteful.to
Who we are
Tasteful is operated by Intrinsic Value LLC, which acts as the data controller for personal information described in this policy. This policy covers the Tasteful iOS app, the website at tasteful.to, and related services we provide under the Tasteful brand.
Contact: support@tasteful.to
For data-protection requests, email with “Privacy Request” in the subject line.
Website & waitlist
If you visit tasteful.to without creating an App account, we still collect limited information as described below. Waitlist data is stored separately from App accounts and is not automatically linked to them.
| What | Examples | Why |
|---|---|---|
| Waitlist sign-up | Email address, platform interest (e.g. iOS), optional user-agent string, signup source | Notify you when Tasteful launches; not linked to an App account unless you later create one |
| Site analytics | Aggregate page views and referrers via Vercel Web Analytics (no third-party ad SDKs on the site) | Understand traffic to tasteful.to and improve the marketing site |
We do notuse third-party advertising or cross-app tracking SDKs on the marketing site as of this policy's effective date.
What we collect
Information you provide
| What | Examples | Why |
|---|---|---|
| Account | Email, display name, sign-in via our auth provider | Create and secure your account |
| Preferences | Dietary settings, theme, notifications, feature toggles | Personalize the app and sync settings |
| Your content | Meals, ratings, notes, recipes, restaurants, links between them | Core app functionality |
| Photos | Images you attach or import for meals | Meal memories; optional cloud storage when signed in |
| Households | Household membership, meal sessions, participant selections | Collaborative planning within households you join or create |
| Subscription | Household entitlement status, trial end date, Apple original transaction ID (via IAP) | Enable cloud sync and household sharing for active subscribers |
Information collected automatically
| What | Examples | Why |
|---|---|---|
| Sync metadata | Timestamps, record IDs, queue info for offline merge | Reliable multi-device sync |
| Product counters | Meals added, recommendations used, app launches (aggregated) | Continuity across devices—not advertising |
| Server logs | Request metadata, IP at time of request (per provider settings) | Security, abuse prevention, reliability |
Optional permissions & Apple services
You control these in iOS Settings and in-app prompts.
- Location (when in use)
- Nearby restaurants and mapping; may use Apple MapKit
- Apple MapKit
- Search, geocoding, maps—governed by Apple’s privacy policy
- WeatherKit
- Weather-aware suggestions using approximate location for forecasts
- Photo library
- Import or save meal photos you choose
- Microphone & speech
- Voice search where you enable it
- Passkeys (Face ID / Touch ID)
- Optional passwordless sign-in—private keys stay on your device or synced password manager; only public keys are stored with our auth provider
- On-device photo analysis (Vision)
- Optional meal-name suggestions from photos you choose—processed on your device, not sent to our servers for that purpose
How we use information
We use your information to:
- Provide, operate, maintain, and improve the app
- Authenticate you and protect your account
- Sync data across your devices when you are signed in
- Power features you choose—recommendations, planning, households
- Respond to support requests and enforce our terms
- Comply with law and protect users and the service
We do not sell your personal information or run third-party behavioral advertising through the app.
Legal bases (EEA, UK, Switzerland)
Where GDPR-style laws apply, we rely on:
- Contract — to provide the services you request
- Legitimate interests — security, reliability, and support (balanced against your rights)
- Consent — where required for optional permissions or communications (you may withdraw where the law allows)
Storage & security
- Primary cloud region: Signed-in sync is stored primarily in Supabase on AWS
us-west-1(Northern California), unless we notify you of a migration. - Security: Encryption in transit (TLS) and access controls on our backend. No method is 100% secure.
- Retention: We keep data while your account is active and as needed for the service, law, and disputes. Deleting items in the app removes them from your library; backups may persist for a limited time.
- Local copies: The app caches data for offline use. Uninstalling the app may remove local copies without deleting cloud data until you delete content online or request account deletion.
International transfers
We and Supabase may process data in the United States and other countries where we or our providers operate. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) for transfers from the EEA, UK, or Switzerland.
Your choices & rights
EEA, UK, Switzerland: You may have rights to access, rectify, erase, restrict, object, portability, and to complain to your supervisory authority.
California & other US states:We do not “sell” or “share” personal information for cross-context behavioral advertising as those terms are commonly defined. We will not discriminate for exercising privacy rights. Residents of Colorado, Virginia, Connecticut, Utah, and similar laws may have comparable rights—contact support@tasteful.to.
Children
The services are not directed to children under 13(or the minimum age in your jurisdiction). We do not knowingly collect children's personal information. If you believe we have, contact us and we will delete it promptly.
Other services & links
The app may reference websites or services operated by others. This policy does not apply there—review their policies before you share information.
Subscription & billing
Tasteful is $10 per year per household after a 14-day full-feature trial, billed through Apple In-App Purchase. See our pricing page and Terms of Service.
To enable cloud sync and household sharing, we store subscription entitlement statuson our servers (for example, trial end date, renewal period, and Apple's original transaction identifier). Apple processes payment card data—we do not receive your full payment details. Subscription management and cancellation are handled in iOS Settings → Subscriptions.
Without an active subscription, you may still use the app locally on your device; cloud sync and household collaboration are disabled until you subscribe.
Recommendations
We do not use personal information for solely automated decisions with legal or similarly significant effects under GDPR Article 22. Meal suggestions are ideas you can ignore or override.
Updates to this policy
We may update this policy from time to time. We will post a new effective date at the top and, where appropriate, give additional notice in the app or by email. Continued use after the effective date means you accept the updated policy where the law allows.
Contact
Intrinsic Value LLC — Tasteful
Email: support@tasteful.to
Web: tasteful.to
This page describes product behavior as of May 1, 2026. It is not legal advice—have qualified counsel review before you change hosting, analytics, or data practices.