Tasteful Privacy Policy

We built Tasteful for your household—not for an ad profile. Here is exactly what we collect, why, and what you can do about it.

Read this first

The full policy is below. These points are the honest version—no legal fog. Pricing: tasteful.to/pricing. Usage rules: Terms of Service.

  • Your food library is yours

    Meals, restaurants, recipes, photos, and preferences are content you choose to save—not a profile we sell to advertisers.

  • No ad networks. No tracking SDKs.

    We do not sell your personal information or plug in third-party behavioral advertising as of this policy’s effective date.

  • Sign in to sync—hosted in the US

    When you use an account, we sync through Supabase. Our project’s primary region is AWS US West (Northern California, us-west-1).

  • Permissions are optional

    Location, photos, microphone, and passkeys are only for features you use. Face ID / Touch ID gate passkeys on device; biometric data never leaves your device.

  • Households are intentional

    One subscription covers one household (up to six registered people). Members you invite can see shared planning data. Only share with people you trust.

  • Billing stays minimal

    Apple processes payments. We store subscription status and transaction identifiers to enable cloud sync—not to sell your data or run ads.

  • You can ask us anytime

    Email support@tasteful.to for access, correction, export help, or account deletion. Self-service tools are rolling out in the app.

Disagree with this policy? Please don't use Tasteful. Questions? support@tasteful.to

Who we are

Tasteful is operated by Intrinsic Value LLC, which acts as the data controller for personal information described in this policy. This policy covers the Tasteful iOS app, the website at tasteful.to, and related services we provide under the Tasteful brand.

Contact: support@tasteful.to

For data-protection requests, email with Privacy Request in the subject line.

Website & waitlist

If you visit tasteful.to without creating an App account, we still collect limited information as described below. Waitlist data is stored separately from App accounts and is not automatically linked to them.

Information collected on tasteful.to
WhatExamplesWhy
Waitlist sign-upEmail address, platform interest (e.g. iOS), optional user-agent string, signup sourceNotify you when Tasteful launches; not linked to an App account unless you later create one
Site analyticsAggregate page views and referrers via Vercel Web Analytics (no third-party ad SDKs on the site)Understand traffic to tasteful.to and improve the marketing site

We do notuse third-party advertising or cross-app tracking SDKs on the marketing site as of this policy's effective date.

What we collect

Information you provide

Information you provide to Tasteful
WhatExamplesWhy
AccountEmail, display name, sign-in via our auth providerCreate and secure your account
PreferencesDietary settings, theme, notifications, feature togglesPersonalize the app and sync settings
Your contentMeals, ratings, notes, recipes, restaurants, links between themCore app functionality
PhotosImages you attach or import for mealsMeal memories; optional cloud storage when signed in
HouseholdsHousehold membership, meal sessions, participant selectionsCollaborative planning within households you join or create
SubscriptionHousehold entitlement status, trial end date, Apple original transaction ID (via IAP)Enable cloud sync and household sharing for active subscribers

Information collected automatically

Information collected automatically
WhatExamplesWhy
Sync metadataTimestamps, record IDs, queue info for offline mergeReliable multi-device sync
Product countersMeals added, recommendations used, app launches (aggregated)Continuity across devices—not advertising
Server logsRequest metadata, IP at time of request (per provider settings)Security, abuse prevention, reliability

Optional permissions & Apple services

You control these in iOS Settings and in-app prompts.

Location (when in use)
Nearby restaurants and mapping; may use Apple MapKit
Apple MapKit
Search, geocoding, maps—governed by Apple’s privacy policy
WeatherKit
Weather-aware suggestions using approximate location for forecasts
Photo library
Import or save meal photos you choose
Microphone & speech
Voice search where you enable it
Passkeys (Face ID / Touch ID)
Optional passwordless sign-in—private keys stay on your device or synced password manager; only public keys are stored with our auth provider
On-device photo analysis (Vision)
Optional meal-name suggestions from photos you choose—processed on your device, not sent to our servers for that purpose

How we use information

We use your information to:

  • Provide, operate, maintain, and improve the app
  • Authenticate you and protect your account
  • Sync data across your devices when you are signed in
  • Power features you choose—recommendations, planning, households
  • Respond to support requests and enforce our terms
  • Comply with law and protect users and the service

We do not sell your personal information or run third-party behavioral advertising through the app.

Who we share with

Service providers

  • Supabase

    Authentication, database, APIs, and photo/object storage for the App

    Primary infrastructure: AWS us-west-1 (US West — Northern California). Supabase may also use edges, logging, backups, or subprocessors as described in their documentation.

  • Vercel

    Hosting and privacy-oriented web analytics for tasteful.to

    Vercel Web Analytics collects aggregate visit data for the marketing site. It is separate from in-app usage counters and is not used for behavioral advertising.

Apple — When you use MapKit, WeatherKit, Siri, speech, or other Apple frameworks, Apple may process data under its own policies.

Legal & safety — We may disclose information when we reasonably believe it is required by law, to enforce our terms, prevent abuse, or protect people.

Business transfers — If we are involved in a merger or acquisition, data may transfer as part of that deal. We will notify you as required by law.

Storage & security

  • Primary cloud region: Signed-in sync is stored primarily in Supabase on AWS us-west-1 (Northern California), unless we notify you of a migration.
  • Security: Encryption in transit (TLS) and access controls on our backend. No method is 100% secure.
  • Retention: We keep data while your account is active and as needed for the service, law, and disputes. Deleting items in the app removes them from your library; backups may persist for a limited time.
  • Local copies: The app caches data for offline use. Uninstalling the app may remove local copies without deleting cloud data until you delete content online or request account deletion.

International transfers

We and Supabase may process data in the United States and other countries where we or our providers operate. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) for transfers from the EEA, UK, or Switzerland.

Your choices & rights

EEA, UK, Switzerland: You may have rights to access, rectify, erase, restrict, object, portability, and to complain to your supervisory authority.

California & other US states:We do not “sell” or “share” personal information for cross-context behavioral advertising as those terms are commonly defined. We will not discriminate for exercising privacy rights. Residents of Colorado, Virginia, Connecticut, Utah, and similar laws may have comparable rights—contact support@tasteful.to.

Children

The services are not directed to children under 13(or the minimum age in your jurisdiction). We do not knowingly collect children's personal information. If you believe we have, contact us and we will delete it promptly.

Other services & links

The app may reference websites or services operated by others. This policy does not apply there—review their policies before you share information.

Subscription & billing

Tasteful is $10 per year per household after a 14-day full-feature trial, billed through Apple In-App Purchase. See our pricing page and Terms of Service.

To enable cloud sync and household sharing, we store subscription entitlement statuson our servers (for example, trial end date, renewal period, and Apple's original transaction identifier). Apple processes payment card data—we do not receive your full payment details. Subscription management and cancellation are handled in iOS Settings → Subscriptions.

Without an active subscription, you may still use the app locally on your device; cloud sync and household collaboration are disabled until you subscribe.

Recommendations

We do not use personal information for solely automated decisions with legal or similarly significant effects under GDPR Article 22. Meal suggestions are ideas you can ignore or override.

Updates to this policy

We may update this policy from time to time. We will post a new effective date at the top and, where appropriate, give additional notice in the app or by email. Continued use after the effective date means you accept the updated policy where the law allows.

Contact

Intrinsic Value LLCTasteful
Email: support@tasteful.to
Web: tasteful.to

This page describes product behavior as of May 1, 2026. It is not legal advice—have qualified counsel review before you change hosting, analytics, or data practices.